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A powerful new way to redirect millennial women away from Planned Parenthood

 
In the article "A powerful new way to redirect millennial women away from Planned Parenthood," Heroic Media reports - "As recently as the year 2010, less than 10 years ago, Planned Parenthood had an enormous marketing advantage over pro-life Pregnancy Help Centers. At that time, the only way a Pregnancy Help Center could get the word out about its services to a significant number of women aged 18 to 29 years old, the age group that accounts for 70% of all abortions in the U.S., was to use traditional mass market media channels like TV, radio, billboards, and print (magazines and newspapers).

"For Pregnancy Help Centers on a limited budget, which compared to Planned Parenthood’s massive marketing budget would basically mean all Pregnancy Help Centers, mass media was, and still is, cost-prohibitive. But a very important technology development started quickly working its way into our society a little after 2010, and is now so firmly entrenched within every demographic, and especially the millennial age group, that most of us probably don’t realize how big this change was. What was the change? The adoption of smartphones and high bandwidth wireless plans by the vast majority of American consumers."


The report goes on to say that 94% of American millennials now own a smartphone, enabling Pregnancy Help Centers to selectively target a specific demographic - in this case, women aged 18 to 29 years old, in the 10 largest U.S. cities using video ads on Google, YouTube, and Facebook. In 12 months, these video ads "have reached approximately 735,000 women aged 18 to 29, and have been watched to completion over 1,300,000 times." Countless preborn babies have been saved: Klanned Barrenhood is taking a licking!

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